WarSclerotic

No need for cutting ties with Israel, i suspect your done in Israel, there are a 100 other company,s , who are able to fill in your place.BY BY , have a nice day .

The Hebrew version of the Orange Telecom logo. The text says “The future sounds Orange.” (Flash90)

he chief executive officer of French mobile phone giant Orange said he would end his company’s relationship with an Israeli operator that pays to use its name “tomorrow” if he could, but that to do so would be a “huge risk” in terms of penalties.

Speaking Wednesday at a news conference in Cairo laying out the company’s plans for the years ahead in Egypt, Stephane Richard said that his company’s intention is to withdraw the Orange brand from Israel as soon as possible, but that the move would take time.

The statement comes as Israeli leaders have upped their rhetoric against the pro-Palestinian Boycott Divestment Sanctions movement that seeks to isolate Israel for international investment.

On Tuesday, the British university student union voted to cut ties with Israel, drawing harsh Israeli condemnation, including officials who said the move was anti-Semitic.

French human rights organizations have been pushing their government, which has a quarter stake in Orange, and the company itself, to end the relationship over Partner Communications Ltd.’s activity in Israeli settlements, which are considered illegal by the international community.

The carrier, one of three major providers in the Israeli cell market, is available in Palestinian territories.

According to Partner Communications CEO Haim Romano, the company has an agreement with Orange to use the name for 10 more years, after a deal was recently renewed, according to Israeli news site Ynet.

Romano said the company regretted Stephane Richard’s statement which he said could hurt his company’s bottom line, and raise the ire of Israeli subscribers of the brand.

In Egypt, local Orange franchisee Mobinil has also come under pressure from BDS activists protesting Orange’s business with Israel.